A few weeks ago, a new platform to buy, sell, track, and store sports cards launched. The company is called Alt and has some big name backers including NBA player Kevin Durant, NFLer Larry Fitzgerald, and sports business analyst Darren Rovell. Alt wants to make it as easy to invest in sports cards as you can stocks.⁣ ⁣ "I’d love to see Millennials and Gen-Zers buy a home using alternative assets. We want to help enable that,” Alt founder Leore Avidar said.⁣ ⁣ ⁣ [source: @yahoosports]⁣ ⁣ #afrugalathlete #Alt #KevinDurant #LarryFitzgerald #DarrenRovell #sportscollectibles #sportscards #investing #finance #moneymanagement #assets