There's a new energy drink coming this March. Created by venture partners Dwayne "The Rock" Johnson, fitness entrepreneur Dany Garcia, Garcia's husband Dave Rienzi, and beverage industry veteran John Shulman, @ZOAEnergy will be a clean and healthy energy drink to boost the immune system. The group teamed up with @molsoncoors (known for Coors Lite and Blue Moon) to distribute the product to retail stores nationwide.
Although The Rock is no longer an athlete, current athletes can take a page out of his playbook and continue to find ways to navigate the beverage space and leverage their brand.
[source: @cnnbusiness]
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