Cheurlin Champagne, NBA legend Isiah Thomas' award-winning champagne company and the official champagne of the National Basketball Players Association, partnered with Thirstie Inc. back in November to build an e-commerce storefront that provides a direct-to-consumer purchase option. This partnership will help to grow the company's online presence and improve their performance marketing, thus increasing profits, and is a great move on Thomas' part.⁣ ⁣ [source: @prnewswire]⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ #afrugalathlete #IsiahThomas #CheurlinChampagne #ThirstieInc #AreYouThirstie #marketing #brandmanagement #partnership #ecommerce #brand