The U.S. Olympic & Paralympic Committee is launching a new marketing portal for Team USA athletes. The Athlete Marketing Platform, which is being built in partnership with athlete marketing facilitator @Opendorse, will become available for Team USA athletes to join in January and go into full effect in March.⁣ ⁣ This is huge news for athletes, as the platform will provide an avenue for more Team USA athletes to access sponsorship money that’s often not available at an individual level. “It’s really the idea of trying to look and see, from an athlete standpoint, how we could have more athletes have an opportunity to engage with partners and have earning potential on their individual brands,” said USOPC Chief of Athlete Services Bahati VanPelt.⁣ ⁣ [source: @sbj_sbd]⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ #afrugalathlete #Olympics #Paralympics #USOPC #TeamUSA #marketing #brandmanagement #sponsorship #NIL #athletes #brand