The SC30 brand has long been a vital part of Under Armour ever since Stephen Curry joined the brand. The collection contains all of Curry's merch - shoes, gear, accessories, and apparel. There have been rumors that Curry will have his own Under Armour brand, similar to how Michael Jordan has Jordan Brand at Nike and Dwayne Wade has Way of Wade at Li-Ning. If that happens, expect Stephen Curry's collection of merch to be even bigger and better.
More and more athletes are creating their own apparel and products as an extension of themselves. This is a great way for athletes to expand their own platforms and build another revenue for their portfolio. --------------------- Follow our series Money & Merch in partnership with
@gmdy_apparel where we highlight athletes and their different merch and products.
@gmdy_apparel is an all new platform that allows athletes to "Build your brand, generate revenue, measure your impact, maximize your value" ...make sure you check out t...