NBA athlete CJ McCollum just launched his own wine brand called the McCollum Heritage 91, named after the street he grew up on (Heritage) and his birth year (1991). He is set to release the 2018 Pinot noir in partnership with Adelsheim Vineyard this September. Working on it for about a year now, McCollum has been a part of the tasting process to the branding and marketing process. In an interview, he lightly brags that the wine is smooth, light on the body, and gives you no hangovers - perfect for quarantine and arriving for workouts on time.⁣ ⁣ Through the launch of his wine brand, McCollum reminds other athletes to stretch their money through various income streams because your playing career won't last forever.⁣ ⁣ #afrugalathlete #financialwealth #financialliteracy #incomestream #cjmccollum #wine #wineindustry #adelsheim #mccollumheritage91