Talk about power moves. LeBron James and his business partner Maverick Carter raised $100 million dollars to build a new media powerhouse, The SpringHill Co., that will consolidate 3 businesses - Robot Co. (James' marketing agency) with SpringHill Entertainment and Uninterrupted LLC. This new media empire also just signed a two-year deal with Disney to produce a scripted series and is working with Netflix on a basketball movie starring Adam Sandler.
Carter says this about the new media powerhouse: "It’s part Disney storytelling power, part Nike coolness, and part Patagonia social impact.”
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