Jeremy Lin took the NBA by storm during his time with the New York Knicks. While he hasn't been able to get back to that peak performance and popularity, he not only is an NBA champion but remains an international brand as well. His latest deal with Coach is proof that when you have a following, opportunity is there for you. #afrugalathlete #brand #sportsmarketing #sportsbiz #wealthplanning #jeremylin #coach #brandambassador