Demarcus Cousins may not have his own media company but he was able to score a big partnership documentary with the likes of Showtime by simply using his already existing relationships and telling his story. With the help of his own media partner, he documented his achilles injury recovery. All the ups and down were caught on film.
Cousins deserves a lot of credit for turning an unfortunate situation into an opportunity to give insight to his fans. He's already a savvy businessman with projects such as his ecommerce site and annual comedy slam. This content avenue is another lane for him to pursue.
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