由新任創意總監Demna Gvasalia 打造的首個系列Gucci: La Famiglia 廣告企劃正式登場，標誌著 Demna 所開創的品牌新紀元。該系列高舉性感、奢華與前衛的旗幟，透過攝影師 Catherine Opie 的鏡頭，以不同角色詮釋 Gucci 的獨特精神「Gucciness」，系列融合感性氣質、率真態度與意大利格調，重塑品牌經典元素，如 Incazzata 的 60 年代紅色短褸、Gallerista 的黑色造型與新版 Bamboo 1947 手袋，以及體現「sprezzatura」優雅哲學的皮革露踭鞋。而容祖兒 yungchoyee 、Sammi sammi_chengsauman 、Juno juno_mak 、Jeffrey jeffreyngai 等一眾時尚名人經已上身該系列，各自演繹出分獨特型格的時尚魅力！ The first advertising campaign created by new Creative Director Demna Gvasalia, Gucci: La Famiglia, has officially launched, marking a new era for the brand under Demna’s leadership. The collection champions sexiness, luxury, and avant-garde style, interpreting Gucci’s unique spirit of “Gucciness” through the lens of photographer Catherine Opie, using different characters to explore the brand’s essence. The collection blends sensuality, genuine attitude, and Italian flair, reimagining classic brand elements such as Incazzata’s 1960s red jacket, Gallerista’s black styling and the new Bamboo 1947 handbag, and leather p...