It’s my hot take and I’m standing on it. Before: it was all about vanity metrics and parasocial community Now: creators with smaller numbers but the knowledge of how to sell (for brands not necessarily to their personal audience) who also built authentic, real communities get paid similar or more than an influencer… so influencers are now leaning towards UGC which is product forward > being me-centric The pipeline has changed from influencer to brand partner -> creator- brand partner- influencer #influencereconomy #howtobeacreator #creatorhottake #whatisugc