Nike just made its first-ever move into pickleball. 🏓
The sportswear giant signed 18-year-old world No. 1 Anna Leigh Waters, officially welcoming its first pickleball athlete to Nike’s global roster. 👀
Waters will compete in Nike apparel and footwear at every event while serving as a global ambassador as the sport continues to surge in popularity! 👟
The deal caps a historic year for Waters, who leads women’s singles, doubles, and mixed doubles and owns 181 career gold medals and 39 triple crowns. 🤩
It also comes just days after she signed a major paddle partnership with Franklin Sports, marking one of the biggest personal rebrands the pickleball world has ever seen. 🔥
With one of the biggest brands in sports now backing the face of pickleball, the sport’s rise just got a whole lot more serious! 🚀
#pickleball #womenssports #sportsbiz #nike #annaleighwaters