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Episode 2 of 4 – The Campaign Shoot In this episode, our artists are on set in the Hollywood Hills, getting 3 models ready for the Epilogue campaign shoot. A word about Epilogue… most permanent color lines weren’t built for the world we work in now. Their formulas were created decades ago, then revised again and again to meet new regulations and to minimize costs. Over time, simple systems became complicated ones. That’s why in salons everywhere you hear “add a little of this” or “tweak it slightly.” Those aren’t creative choices. They’re workarounds. The industry learned to live with that. We didn’t. Epilogue was built from the ground up using the best ingredients available today, without decades-old chemistry or inherited complexity. When you don’t have an old system to protect, you can simplify. And in permanent color, simplicity is the real innovation and luxury. Simple doesn’t mean basic. It means reliable. Predictable. It’s a system that does what you expect, every time, one...

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