@richie_rude1 has been with Yeti for almost half his life, he is as much a part of our history as we are his. So, yeah, when it comes to Richie and Yeti Cycles, Roots Run Deep. Link in bio for the full video. Trust us, you won’t want to miss this one. V: @craig_n_grant #YetiCycles #RaceBred #RideDriven #MoreThanMyth