Her makeup is always impeccable, her clothes look straight off the runway. She sings, dances and models -- and none of it is real.
Rozy is a South Korean "virtual influencer," a digitally rendered human so realistic she is often mistaken for flesh and blood.
Since her launch in 2020, Rozy has landed brand deals and sponsorships, strutted the runway in virtual fashion shows and even released two singles.
And she's not alone.
The "virtual human" industry is booming, and with it a whole new economy in which the influencers of the future are never-aging, scandal-free and digitally flawless -- sparking alarm among some in a country already obsessed with unobtainable beauty standards.
Read more at the link in bio.
📷: Sidus Studios X