Today marks the return of one of the most iconic brand campaigns in underarmour’s 27-year history. In 2003, we created a movement, a rallying cry that took the sports world by storm. It boiled down to one simple question…Will You Protect This House?! Yes…Protect This House is back!! Make no mistake, this isn’t a retread of an old spot, this is a new spin on what #PTH means today. Thanks to a star-studded cast of #TeamUA athletes that are helping us tell this story: stephencurry30, kelseyplum10, aliyah.boston and brysontucker3! As March Madness tips off this week, I can’t think of a better way to reintroduce this inspirational message and call to action to athletes everywhere. 💪👊 #ProtectThisHouse