the process of designing this comfort apparel brand but in swipes. The process of designing of brand can take a while if you don't take the time to do your research and find inspiration. There are so many ways you can go but with the right moodboard you are making sure your final branding matches what you want the brand to convey. With this brand, I was going for a vintage, nostalgic apparel brand for beach lovers and for summertime. I chose to customize the typeface to give it a hand drawn element and added a palm tree pattern to reflect the california aspect of this brand #freelancegraphicdesigner #brandingproject #logodesigner #logodesignprocess #brandinginspiration #graphicdesigndaily