Sport isn’t the product anymore⁣ ⁣ This quote by zonozi on the sportsgeekhq Podcast is right on the money.⁣ ⁣ The landscape of sport in Australia is changing - at all levels. It is no longer about a single game or a season. Keeping talent and building culture is all about the experiences, engagement, and the sense of community that sporting clubs and organisations can provide. ⁣ ⁣ Sponsorship is similar. It is no longer about a logo on a jersey or signage around the field.⁣ ⁣ Sponsors are starting to look for more. They want real connection, partnership and positive experiences. We know - we’ve spoken to them!⁣ ⁣ If you’re looking to engage (or keep) sponsors, start by asking what matters to them!⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #thesportscollective #grassroots #newcastle #nhru #hunterrugby #footy #rugby #cricket #soccer #netball #community #socialsport #commercialpartnerships #sponsorship #partnerships #communitypartners #equality #equalityinsport