In the soccer creative space, Domo Wells is proving what it looks like when creativity, culture, and courage meet. Through @deaddirrt she has built a visual language that is bold, fearless, and rooted in the communities that shape the game. Her new multi year partnership with the National Women’s Soccer League is another step forward. Dead Dirt will design across all sixteen clubs including the two new expansion teams arriving in 2026. It reflects her craft and the trust she has earned across the sport. As a Black woman leading within American soccer’s creative world, Domo brings a perspective that pushes the culture forward. Her journey is also part of the GroundsKeepers x Allstate story, a reminder that the people shaping soccer come from the same communities that fuel its energy. And her Black Star collection is next. It is a celebration of Black women in the soccer creative space, honoring their vision, their resilience, and their impact. It gives shine to the women who build th...