“lavender knit crewneck ” I don’t remember the last time I was still. even while running this campaign a campaign about stillness I’ve been anything but that. ain’t that funny? the message we preach is often the hardest one to practice. the chaos didn’t quiet until a few days after the launch. no emails to send. no product pages to fix. no marketing to tweak. just silence. did the message not get through? did the pieces not resonate? then it hit me: as much as I plan and push, i’m not in control. i’m not God. my life isn’t mine it’s His. so what does that have to do with a lavender mesh-knit, double-layered crewneck? the one you can layer up for summer nights and carry into fall? the one finished with our signature woven label and a soft pop of color? maybe nothing. maybe everything. because whether the sun’s out or the storm’s hitting this is your reminder: you only need to be still. “be still, and know that I am God.” — Psalm 46:10 with love, 
your brother, 
samuel