#tbt - Last year we were helping @mcadedu produce their MCAD Viewbook. This book was sent out to prospective students by the school in 2019 - Maybe we're biased but we certainly would have been swayed by this piece!⁠⠀ ⁠⠀ This softcover Smyth sewn OTA bound book is truly something special. The cover is printed with a C1S cover stock and gloss laminated on the uncoated side to give it an orange peel effect. Then it was enhanced further by adding it's removable silk screen green vinyl jacket. Are we the only ones geeking out over here?!⁠⠀ ⁠⠀ The fun doesn't stop with the cover either, once you open it you're greeted with an MCAD created comic that was printed on a Risograph. And the pages use a variety of paper types and ink combinations - too many to list!⁠⠀ ⁠⠀ Client: @mcadedu⁠⠀ Designer: michael aberman @michaelfalkaberman @paul_hudachek ⁠@mcaddesignworks Print Partner: @longo.print⁠⠀ Print Technique: #offsetprinting ⁠⠀ Binding: #smythsewn #smythsewnbinding⁠⠀ Paper Type: garda matte an...