#itcosmeticspartner Beauty queens, @IT Cosmetics brought us into their lab to make our own batch of their new Do It All Sheer Tint Face Balm so you could see exactly what goes into creating something this novel. The texture is honestly like nothing I’ve felt before, and as a product developer, I’ve felt a lot of textures! She’s buildable, dewy, and the shade range is beautiful. We had such a fun day in the lab with their team, getting hands on and seeing the process up close. More behind the scenes beauty industry moments like this are coming, who’s ready? 👀🧪🥼 Get your hands on this only at @Ulta Beauty. #complexionproducts #beautyindustry #makeupreview #thelipsticklesbians