College athletics is entering a new era of revenue generation. With the NCAA’s approval of commercial jersey patches in Division I sports, schools now have a powerful new way to generate significant revenue. Learfield President and CEO Cole Gahagan says demand for college jersey patches is expected to exceed professional leagues, driven by unmatched college sports viewership and attendance. We’re already seeing it in action. Learfield helped facilitate an $11M, five-year jersey patch partnership between the University of Nevada, Las Vegas, and Acesso Biologics, spanning football, men’s and women’s basketball, and baseball. Learn more at the bloomberg link in bio. #CollegeAthletics #SportsBusiness #JerseyPatches #BrandPartnerships #StudentAthleteSupport #Learfield