MMAM — PARK HYUN’S VISION OF KOREAN CULTURE AT THE HEART OF SEOUL FASHION WEEK Park Hyun is a South Korean fashion designer whose work speaks through restraint, intellect and cultural awareness. As the founder and creative director of “MMAM”, she has developed a brand that reflects a contemporary interpretation of Korean identity — one that values meaning over spectacle and longevity over fleeting trends. Her design language is rooted in the idea that fashion can function as a cultural dialogue. Drawing inspiration from abstract art and personal narratives, Park creates garments that balance conceptual depth with everyday wearability, allowing emotion and structure to coexist in quiet harmony. Through international presentations and a growing global presence, “MMAM” has established itself beyond national borders. Park Hyun’s participation in Seoul Fashion Week marks not only a creative milestone, but also a reaffirmation of her commitment to presenting Korean fashion as thoughtful, ...