Join Alex Balazs, Intuit's CTO, as he shares the company's transformative journey toward becoming an Ai-driven expert platform. Discover how Intuit invested in AI and data, and how the company learned valuable lessons from both successes and setbacks. From the initial rollout of Intuit Assist to reimagining the QuickBooks experience, Alex dives deep into the importance of truly understanding customer needs, fostering AI fluency across teams, and embracing a bold, innovative mindset. Learn how Intuit's approach is reshaping the future of business automation and driving meaningful results for millions of customers. Learn more: How Intuit uses AWS: go.aws/45gm7d4 AWS events: go.aws/events Subscribe: More AWS videos: bit.ly/2O3zS75 More AWS events videos: bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is th...