Do you ever feel like CEOs and CFOs still see your marketing efforts as a cost center? Anaplan CMO James Freeze joined Alan Hart on our Marketing Beyond podcast to explain the credibility gap he’s witnessed across his career in marketing and what he has found that can help close it. Spoiler: It is not more activity or more leads. It is the ability to draw a direct line from marketing spend to the outcomes executives care about, including pipeline, win rate and bottom-line impact. In the full episode, Jim and Alan dig into what “measurable marketing” can look like in practice, including ways to build targets and reporting that leadership teams trust. Find their conversation by searching “Marketing Beyond with Alan Hart” wherever you get your podcasts. #DDPodcasts