Great marketing metrics don’t mean much if sales is missing targets. In this clip, Anaplan CMO Jim Freeze explains why tight marketing–sales alignment, shared accountability, and transparency (including sharing bad news) are critical to driving revenue outcomes. Listen to the full episode for more on AI, marketing productivity, and modern marketing leadership. #SalesAndMarketing #RevenueGrowth #GoToMarket #MarketingLeadership #SalesLeadership #B2BMarketing #CMO