BAD COMPANY IS BACK! The long-awaited return of Badwear is now in-stores and online! We’re truly honored to have formed a partnership with the iconic Bad Company Rodeo. A pioneer in rodeo production, Bad Company was a renegade group of wild characters led by the legendary ProRodeo Hall of Famer, Mack Altizer. The stories are epic and endless. We’re humbled to be a part of bringing this legacy to the world. EXPECT THE UNEXPECTED! #badcompany #hooey