Expect the Unexpected! We’re truly honored to have formed a partnership with the iconic Bad Company Rodeo. A pioneer in rodeo production, Bad Company was a renegade group of wild characters led by the legendary Mack Altizer. The stories are epic and endless. We’re humbled to be a part of bringing this legacy to the world. Bad Company was also known for having the coolest merch. Retailers, visit us at the Dallas Market to see the first pieces of the brand new BCR apparel line! #badcompanyrodeo #expecttheunexpected #hooey