Inspired by Nature by ion hair color was refreshed with intention 🌿 Behind the new look is real consumer research, nature-inspired ingredients, and a focus on how you actually shop for color. From ammonia-free permanent color to visible shade swatches on pack, every detail was designed to make choosing your next shade easier, clearer, and more confident. The formula you trust hasn’t changed. ✔️ Ammonia-free permanent color ✔️ 100% gray coverage ✔️ Grapeseed, almond, avocado & pistachio oils ✔️ Vegan and cruelty-free New look. Same great formula. 🔗 Shop the full Inspired by Nature by ion collection at the link in bio. Have questions about shade selection, mixing, or gray coverage? Our Licensed Colorist onDemand service offers free, one-on-one support from licensed professionals. Link in bio. #SallyBeauty #InspiredbyNature #HairColor #AmmoniaFreeHairColor