Can disruption be valued? We’re hearing this question more and more frequently as many new businesses are challenging traditional business models and structures. Our UBS Research team of fundamental analysts suggest a process of constant flexibility, modeling and plausibility testing when evaluating a disruptive business. Listen in on our podcast on Spotify via the link in the bio. Source: UBS, 2022 #Disruption #DisruptiveInnovation #FundamentalAnalysis