That’s Baller: TikTok Star Khaby Lame Lands $900M Deal, Launches Futuristic AI “Digital Twin” Strategy⁠ ⁠ Blogged by: Cabbagepatchgrl⁠ ⁠ The man who conquered the internet without uttering a single word is now making the loudest moves in the corporate world. #KhabyLame, the Senegalese-Italian sensation, has officially finalized a landmark $900 million acquisition deal with Rich Sparkle Holdings.⁠ ⁠ According to Business Insider Africa, the transaction, which closed in January 2026, marks a historic shift in the creator economy, moving away from simple brand deals toward massive institutional ownership.⁠ ⁠ Under the terms of the agreement, Rich Sparkle Holdings, a U.S.-listed firm, has acquired Step Distinctive Limited, the core company that manages Lame’s global operations. While the deal grants the firm exclusive commercial rights to Khaby’s brand for the next 36 months, Lame isn’t just a face for the company; he has become a controlling shareholder. This move ensures that the creator...