EMBRACING MINIMALISM: JULYCOLUMN AND THE ART OF REFINED ELEGANCE JULYCOLUMN is a Seoul based luxury womenswear label founded in 2017 with a philosophy of circular design and sustainable craftsmanship, creating refined, trans seasonal garments that feel modern yet timeless by reimagining unused fabrics and remnants into considered pieces designed for longevity. The brand launched its fashion collections in 2022 and made its debut at Seoul Fashion Week the same year. The creative director and founder is Sooy Park, who studied at Central Saint Martins and the London College of Fashion, and whose design approach blends British craft sensibilities with Korean traditional techniques. This blend of discipline and heritage informs the brand’s minimalist yet richly textured aesthetic. JULYCOLUMN produces its collections in Seoul with meticulous attention to design, pattern making and hand finishing, prioritising high quality natural fibres and artisanal construction. The brand challenges con...