Logo Legibility 😳 Logo Legibility is one of the most important things to consider when creating a new logo. Is it easily ready and recognizable. Both of these logos I saw while on my run are breaking this rule and it is hurting their brand. Typography is a very powerful tool when it comes to visual communication and if you break the rules you need to do it with care. If you're wanting to add some character to your logo by adding in a visual like rivers, coffee bean, coffee cup, stop watch, or washer - Do it in an abstract way that doesn't affect Legibility or separate it from your name of your brand. Separating it from the name of your brand is the most common way you'll see brands design logos because you can separate the pieces and reorganize them depending on the space and application it's going on. If you have any questions about branding or content shoot me a DM or fill out the form in my bio ✌️ #logodesign #branding #runit #designontherun #runitwithtanner