Primark Studio: Free beauty bundles, hand massages, bites, drinks, & more Jan 30 - Feb 1 ✨ Before Primark’s iconic Herald Square flagship opens in Spring 2026, they’ve unveiled Primark Studio: an immersive NoHo space into a trendsetting world of bold fashion, amazing prices, and exclusive experiences. Step into the New Year feeling refreshed at Primark Studio, with free experiences to help you glow & recharge! MOVE: Explore Primark’s new activewear collection, made to make every move count. GLOW: Build your own skincare routine and take home full-sized Primark Beauty products. RECHARGE: Moisturize up and zen out with complimentary hand hydration treatments. REFUEL: Enjoy matcha lattes, fresh-pressed juices and energy bites. 📍 55 Great Jones Street 🗓️ Fri 1/30 through Sun 2/1 ⏰ 11am-5pm 🎟️ First come, first served! #nycforfree #primark #noho