Don’t stress about any fluctuations in views, followers or likes. It’s GOING to happen. Whether it’s the time of the year, an Instagram algorithm update, or the infamous “shadow ban”… non of us are immune. The whole purpose of marketing in this space is to gain new and consistent paying clients. There are pages with only 1000 followers that are making six figures a year while another page will have 100,000 followers while making almost nothing. What’s the difference? The first page knows their audience, and has built a relationship with them and offers value. While the second goes off easy trends or even fake followers. Don’t get caught up in trying to have the most followers or likes. If your sales are rising then you’re doing it right!!