The story of Wilson Golf 🏌️‍♂️ Wilson once dominated the golf equipment world, but now it seems like they get pushed to the side. So where did it all go wrong? From the mid-1900s through the 1980s, Wilson was everywhere in American golf. Jack Nicklaus played Wilson irons for most of his career, and that made them the gold standard in the golfing world. Back then, golf brands didn’t release new clubs every season. Golfers bought a set and played it for years. And if you played Wilson Staff, people knew you were serious. But then golf changed. The 1990s brought metal woods, distance claims, and constant product launches. Wilson didn’t suddenly make bad clubs. But they stopped winning the conversation. As Titleist and TaylorMade sold performance at the top end, and Callaway sold forgiveness to everyone else, Wilson got squeezed in the middle. They still made good clubs, just not the ones people talked about. By the early 2010s, Wilson had hit its lowest point in golf relevance. But here’...