In a Jamaican food landscape increasingly shaped by pop-ups, themed menus and social media-driven brands, Crumb’d has distinguished itself through discipline, nostalgia and a willingness to challenge familiar flavour boundaries. The home-based bakery, launched in early 2025, traces its origins to a moment of personal dissatisfaction that evolved into a business venture with growing local and international reach. “Early in 2024, I ate a cookie that left me underwhelmed, so I set out to create the perfect chocolate chip cookie, at least for myself,” said founder Christopher Curtis. For full story: Click on the link in our Stories, on the Food highlight or visit epaper.jamaica-gleaner.com. (📷: Contributed) #GLNRFood