The Winner’s Trap shows up when optimization starts to feel like progress. It’s that moment when a brand finds one strong creator or format and responds by narrowing instead of expanding - doubling down, chasing perfect attribution, and forcing every channel to play by the same KPIs. On stage last week at Creator Economy Live, Courtney Rieker put words to something a lot of teams feel but don’t always articulate: real scale doesn’t come from perfecting a single winner. It comes from using winners as signals - to test wider, learn faster, and keep momentum moving ⤵️ #CreatorEconomy #MarketingStrategy #Optimization #ContentCreation #BrandGrowth #InfluencerMarketing