“What do you want to do post-grad?” That’s a question you hear A LOT in college. Freshman year, my answer was certain and firm: “I want to be on the marketing team for some big Atlanta company.” And that WAS what I wanted to do! Delta, the Mercedes-Benz Stadium, Coca-Cola - so many options here. But through The American Marketing Association at The University of Georgia, I was introduced to a different world of marketing, the agency side. I knew marketing firms were a thing but never really understood the terms “agency-side” vs. “client-side”. Almost every week, we have a guest speaker for AMA and I make it a mission to go to every single meeting. These two similar, yet completely different, worlds are a common topic of speeches. Simply put, client-side is being on the marketing team for a single, specific company (what freshman me wanted to do). Agency-side is being at a marketing firm (or freelancing) that does marketing for multiple different businesses. And the more I learned abo...