Big sports moments don’t happen by accident, they start with bold ideas and people willing to do the work. In this podcast clip, Sarah Myer, Chief of Staff and Strategy at Indiana Sports Corp, explains how the idea to host the U.S. @Olympics Swimming Trials in Lucas Oil Stadium first came from USA Swimming. In 2019, their leadership recognized the trials had outgrown traditional venues and wanted to take the event to the next level to help grow the sport of swimming. The concept required big vision and the right partners. The head of Lucas Oil Stadium, a former swimmer from Indiana University, immediately saw the potential. But turning an @NFL stadium into a swimming venue wasn’t simple, it required extensive planning, collaboration, and a willingness to educate fans who might not normally attend a swimming event. Swimming isn’t always seen as a traditional spectator sport, but Indianapolis helped transform the trials into a true spectacle, proving that with creativity, execution, ...