So happy to see my company create such fun work to be shown on Super Bowl Sunday! Alkemy X was given an amazing concept to work with by The VIA Agency, and my company #directed #produced and #edited with #visualeffects to bring us this hilarious #commercial for Arm & Hammer. . . Special thanks to our Director Rob Boocheck, Executive Producers Nick Pitcavage and Eve Ehrich, Producer Catherine Fischer, and our Visual Effects Supervisor Dave Zeevalk! . . . #brandedcontent #advertising #marketing