NEW WORK: Souvenaid "Connections Matter" Campaign Alkemy X partnered with the VIVO Agency to create a campaign for the US launch of Souvenaid, a serious new memory nutrition drink for anyone dealing with age-related memory decline! With live action directed by Alexander Maxwell and an animated visual of brain synapsis, we share the importance of brain connections for memory function. Connections make us who we are! #ConnectionsMatter 🧠 Watch the spot below! Client: Souvenaid Agency: VIVO Director/CD: Alexander Maxwell Director of Production: Jim Huie EP, Live Action: Nick Pitcavage Associate Producer: Isaiah Cary Editor: Dave Bradley EP, Post: Sue Fallon Post Producer: Alissa Liebert Color: Janet Falcon Audio Finishing: Bob Schachner & Mike Taylor Post Supervisor: Ryan Sun Assistant Editors: David Molina Cavazos & Richard Heidelbaugh Animation: MadMicrobe Studios Photographer: Robert Adamo