Robert Boocheck is known for his inventive commercials, music videos, and films. His ability to weave together comedic performance with playful visual executions is his filmmaking superpower. He has a special knack for making fantastical characters - sentient statues, talking bubbles, giant monsters - feel grounded and believable. Boocheck has directed campaigns for major brands such as Google, State Farm, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. Watch his work for Arm & Hammer and other name brands like Geico and Samsung at alkemy-x.com/creators/rob-boocheck. #AlkemyX #DirectorSpotlight