In a world inhabited by anthropomorphic cats, the litter box struggle is real! . Did you catch our commercial on Super Bowl Sunday? The VIA Agency approached us with an incredible idea, that we had so much fun creating for Arm & Hammer! #Directed, #Produced, and #Edited with #visualeffects by Alkemy X. . Director: Rob Boocheck Executive Producer: Nick Pitcavage Executive Producer: Eve Ehrich Producer: Catherine Fischer VFX Supervisor: Dave Zeevalk . . The VIA Agency Creative Director: Ian Dunn Strategist: Leslie Henderson Creative Producer: Jennifer Klumas Creative Copywriter: Will Garcia Art Director: Thompson Imasogie . .