Alkemy X came out with a win for #LogoDesign at the recent #LouixAwards. Thanks to the Art Directors Club of Philadelphia for an amazing event at the SugarHouse Casino! The new logo visually celebrates Alkemy X’s heritage of high-end creative solutions as it boldly moves into the future of entertainment and advertising. Led by Philadelphia-based senior art director Mike Mullen, the new logo uses Red, Green and Blue, or RGB. Taking a nod from the alchemists, we combine these colors to change or transform them into something else. With a clean, modern typeface and the RGB-palette arrows, the logo would look right at home on the side of a camera or at the end of a digital sizzle reel. Check out the progression of the #AlkemyXLogo in this video!