How can you create truly personalized campaigns when the asset volume is massive? Adobe Enterprise CMO Rachel Thornton shares a real example: 55,000 creative assets for Black Friday/Cyber Monday. Just a few years ago, producing that many variations could take weeks or months. With AI, teams can generate and scale assets in days, test what performs, and tailor creative to what each audience responds to. #AI #Marketing #Personalization #ContentAtScale #CreativeAutomation #MarTech #CMO #Adobe