Personalization is more than a buzzword. Adobe Enterprise CMO Rachel Thornton explains why true 1:1 experiences start with understanding your audience and designing the right journey, then delivering the content, offers, and campaigns to match. The challenge is volume. Adobe research shows CMOs may need up to 5x more content to support highly personalized journeys, and AI helps make that possible at scale. #AI #Personalization #Marketing #MarTech #CMO #Adobe #ContentMarketing #CustomerExperience