Why True Brvnd™? When we launched our brand, we created it with the community and culture in mind. We were/are creating Dallas’ true brand. Upside down Dallas™ meaning? When we launched in 2020 it was the start of what what we’re all living through. The world felt upside down. Our designs/styles are curated with Dallas being a focus and our upside down Dallas hats have become a staple piece of the brand. TRUE BRVND