Most brands are still optimizing for clicks. The next era will be shaped by partnerships, trust, and discovery. Jonathan Claydon gives a glimpse into what’s coming in 2026, and why partnership marketing is entering its most defining year yet. Keep an eye out for our 2025 Year in Review dropping soon, breaking down: ➡️ What actually worked ➡️ What didn’t ➡️ And what brands need to do next #PerformancePR #Partnerships #MarketingStrategy #2026Trends